Wolverine Michigan Web Design Development

Solid Website Marketing Tools

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There are several website marketing tools that you can use to promote your website and your business. Many of these are free. You can put your website on Facebook and Twitter to gain visibility and status. The popularity of Twitter has led many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools that have to do with that.

If you create a free blog on WordPress or Blogger and write about topics that are relevant to your business, you can then provide a link to your website at the end of each article or in a sidebar. Some tools include software which can automate your blog postings and updates, for example.

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You can also do article marketing. Again, write informative articles about your business and submit them to the many article directories. Each article will then link back to your website or blog, creating more backlinks and higher rankings by the search engines. Here is where you can benefit from the many website marketing tools called article submitters. You can do this through a submission site or pay for a software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the search engines, and so that you don’t get penalized, and then submits them to the right article directories. You can advertise your website on the free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.

In order to do any of your website marketing, you will need to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your marketing. If you want to get more details about these keywords, or to find them more quickly, you can then purchase one of the many keyword research marketing tools that are on the market.

Videos are an extremely effective way to market your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video submission tool to submit your videos to all of the sites.

Another of the solid website marketing tools to market your business is the press release. If done correctly, a press release can get you immediate attention, leads and sales. Many online press release sites are free and you can upgrade to get other services like having the release written for you and keyword optimized.

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Website Dos and Don’ts 

When setting up a website for Internet business there are a few things that need to be kept in mind at all times. Certain dos and don’ts like these can be the difference between success and failure, and are the reason that many companies outsource their Internet work to real experts. The Internet is a serious business tool, and incorrect use of it can drive potential customers away. Keep this in mind when it comes to setting up a business website, and get unbiased feedback on it before you “go live”. It may take a bit of time, and may even require some spending, but the benefits of a good website are unarguable.

Having the content of the site written and designed professionally can be worthwhile. If you are good with words, it is less so – it is important to do as much of the work as you comfortably can. Badly worded text, however, can hole you beneath the water line. A memorable URL for your site is also just about obligatory. Trying to get people to remember a long website address is likely to result in them upping sticks and going elsewhere. The site should also be easy to navigate and carry prominent contact details. Your potential customer may be very impressed by the flashing text and the snappy images, but if they cannot phone you or send you an e-mail, it won’t be much good to you. Try also to present a welcoming image on your site – sometimes just being made to smile can persuade a customer to spend their money.

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Website No-Nos

Setting up a website in order to bring business into your company is an essential step in the present day. Even from watching advertisements on television or picking up a magazine you can see that, alongside the bullet-point information in the ads, there is almost invariably a URL for the company website. The Internet is a serious business tool for the biggest companies, and the smaller companies use it too as it is often cheaper and more effective than going ahead with simple old fashioned business practices. Advertising, for one thing, costs a lot more in print and in public than it does online.

A good company website, then, can be the difference between your business sinking and swimming. There are certain things that can turn a potential customer off a company just from a short view of a website. These are simple things, but they can cost you big money if you allow them to. Good spelling is an essential – the potential customer may have doubts about your ability to deliver a good service if you cannot proof-read your documents. Readability is also important – no long, rambling sentences can be allowed, nor can a poor choice of color combination (navy blue text on a bright red background will not do).

Poor use of images is also dangerous. The wrong image, the wrong size, the wrong placement – these are just three things that can make a potential customer’s mind wander. And if you let their mind wander, it may just wander all the way over to one of your rivals.

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