Sound Website Marketing Tools
Right now there are several internet marketing tools that you can use to promote your website and your business. A number of these are free. You can put your website on Facebook and Twitter to gain visibility and status. The popularity of Twitter has led many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools having to do with that.
If you develop a free blog on WordPress or Blogger and write about matters that are highly relevant to your business, you can then offer a link to your website at the ending of each article or in a sidebar. Some tools include software which can automate your site postings and updates, for example.
You can also do article marketing. Again, write instructive articles about your business and submit them to the many article internet directories. Each article will then link to your website or blog, creating more backlinks and higher ratings by the various search engines. Here is where you can gain from the many website marketing tools called article submitters. You can do this by way of a submission site or pay for a software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the search engines, and so that you don’t get penalized, and then submits them to the right article directories. You are able to advertise your website on the free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.
In order to do any of your website marketing, you will want to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that will help you find the keywords that you should be focusing on in your marketing. If you want to get more information regarding these keywords, or to find them more quickly, you can then purchase one of the numerous keyword research marketing tools that are on the market.
Videos are an extremely effective way to promote your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video distribution tool to submit your videos to all of the websites.
Another of the solid website marketing tools to market your business is the pr release. When done correctly, a press release can get you immediate attention, leads and sales. Many online press release sites are free and you may upgrade to get other services like having the release written for you and keyword optimized.
Whenever setting up an internet site for internet marketing business there are a few things that need to be kept in mind at all times. Certain dos and don’ts like these can be the difference between success and failure, and would be the reason that many companies gfor their Internet work to real experts. The Internet is a serious business tool, and incorrect use of it can drive potential customers away. Keep this in mind when it comes to setting up a business website, and get neutral feedback on it before you “go live”. It may take somewhat of your time, and may even require some spending, but the advantages of a good website are unarguable.
Having the content of the site written and designed professionally can be worthwhile. If you are good with words, it is less so – it is very important do as much of the work as you comfortably can. Badly worded text, however, can hold you beneath the water line. A memorable URL for your site is also just about obligatory. Trying to get people to remember a long website address is likely to end up in them throughing up their hands and going elsewhere. The site should also be easy to get around and carry prominent contact details. Your potential customer may be very impressed by the flashing text and the snappy images, when they cannot phone you or send you an e-mail, it won’t be much good to you. Try also to present a welcoming image on your site – sometimes just being made to smile can persuade a customer to invest their money.
Creating a website in order to bring business into your company may well be an essential step in the present day. Even from watching advertisements on tv programs or picking up a magazine you can see that, alongside the bullet-point information in the classified ads, there is almost more often than not a URL for the company website. The world wide web is a serious business tool for the biggest companies, and the smaller companies put it to use too as it is often cheaper and more effective than going ahead with simple old fashioned business practices. Advertising, for one thing, costs considerably more in print and in public than it does online.
A good company website, then, can be the difference between your business sinking and swimming. There are certain things that can turn a potential customer off a company just from a short view of a website. These are simple things, nevertheless they will set you back big money if you allow them to. Good spelling is definitely an essential – the potential customer could have doubts about your ability to deliver a good service if you are unable to proof-read your documents. Legibility is also important – no long, rambling content can be allowed, neither can an unhealthy choice of color mixture (navy glowing blue text on a brilliant red background will not do).
Poor use of images is also dangerous. The incorrect image, the wrong size, the wrong placement – these are just 3 things that can produce a potential customer’s mind wander. And if you let their mind wander, it may just wander all the way over to one of your rivals.
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