Valuable Website Marketing Tools
Right now there are several online marketing tools that you can use to promote your website and your business. Several are free. You can put your website on Facebook and Twitter to gain visibility and position. The popularity of Twitter has led many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools that have to do with that.
If you develop a free blog on WordPress or Blogger and talk about subject matter that are relevant to your business, you can then give a link to your website at the end of each article or in a sidebar. A handful of tools include software which can automate your site posts and updates, for example.
You can also do article marketing. Again, write useful articles about your business and submit them to the many article web directories. Each article will then link returning to your website or blog, creating more backlinks and higher rankings by the search engines. Here is where you can take advantage from the many website marketing tools called article submitters. You can do this via a submission site or procure a software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the major search engines, and so that you don’t get penalized, and then submits them to the right article directories. You can advertise your website on the free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.
In order to do any of your website marketing, you will be required to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your marketing. If you want to get more info on these keywords, or to see them more quickly, you can then purchase one of many keyword research marketing tools that are on the market.
Videos are an extremely effective way to promote your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video distribution tool to submit your videos to all of the websites.
Another of the solid website marketing tools to market your business is the press release. If done correctly, a press release can get you immediate attention, leads and sales. Many online press release sites are free and you may upgrade to get other services like having the release written for you and keyword optimized.
When setting up an internet site for web business there are a few things that need to be kept in mind at all times. Certain dos and don’ts like these can be the difference between success and failure, and are the reason that many companies gfor their Internet work to real experts. The Internet is a serious business tool, and incorrect use of it can drive potential customers away. Take this into account when it comes to setting up a business website, and get third party feedback on it before you “go live”. It may take somewhat of your time, and may even require some spending, but the great things about a good website are unarguable.
Having the content of the site written and designed professionally can be worthwhile. If you are good with words, it is less so – it is important to do as much of the work as you comfortably can. Badly worded text, however, can hold you beneath the water line. A memorable URL for your site is also just about obligatory. Trying to get people to remember a long website address is likely to end up in them throughing up their hands and going somewhere else. The site should also be easy to get around and carry prominent contact details. Your potential customer may be very amazed at the flashing text and the snappy images, when they cannot phone you or send you an e-mail, it won’t be much good to you. Try also to present a welcoming image on your site – sometimes just being made to smile can persuade a customer to invest their money.
Creating a website in order to bring business into your company may well be an essential step in the present day. Even from watching advertisements on tv set or picking up a magazine you can see that, alongside the bullet-point information in the advertisings, there is almost consistently a URL for the company website. The world wide web is a serious business tool for the biggest companies, and the smaller companies take advantage of it too since it is often cheaper and more effective than going ahead with simple old fashioned business practices. Advertising, for one thing, costs a great deal more in print and in public than it does online.
A good company website, then, can be the difference between your business sinking and swimming. There are certain things that can turn a possible customer off a company just from a brief view of a website. These are simple things, however they will set you back big money if you allow them to. Good spelling is an essential – the potential customer could have doubts about your ability to deliver a good service if you are not able to proof-read your documents. Readability is also important – no long, rambling sentences can be allowed, nor can a poor choice of color mixture (navy glowing blue text on a vivid red background will not do).
Poor use of images is also dangerous. The incorrect image, the incorrect size, the incorrect placement – these are just three things that can produce a potential customer’s mind wander. Plus if you let their mind wander, it may just wander all the way over to one of your rivals.
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