What is SEO Marketing and how does it work? Call SEO EXEC at 810-844-1SEO
SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms easily. It is basically the art of getting your page found on the largest search engine in the world – Google.
Google ranks pages in terms of page rank and search term competitiveness. Typically, pages with high page ranks have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. The more competing websites for a particular search term, the harder it is to get your website on the front page of Google.
As we all know, getting your website on the front page of Google for high volume search terms is the key to getting tons of free traffic. Keyword or keyword phrase research often is done to determine the high volume search terms and advertising competition. Your goal is to find keywords with high search volume but low competition and blast SEO.
Here are some examples of SEO: Sprinkling keywords and keyword phrases in your website’s content. Normally, you would target a 2-5% keyword density for your website. Getting back links from authority sites of similar niches (pages with high PR and traffic volume), and using keyword phrases as anchor text links.
Essentially, a well SEO optimized website can easily be found on Google and will benefit from free traffic from search engines. Some marketers even go to the extent of hiring SEO experts or SEO copywriters to optimize their websites as the returns from the traffic often outweigh the costs of hiring these experts.
In summary, SEO can be easily learnt and applied in your online business platforms. The key to SEO success is to provide highly targeted, relevant content to your readers and Google will reward you.
What is Search Engine Optimization? Call SEO EXEC at 810-844-1SEO
If you are a normal to average internet user who is aware of the things happening around it, then you have probably come across the term SEO or Search Engine Optimization. Now this might just sound like a common term for you, but do you really know the definition of it?
What is search engine optimization and how do you use it? SEO is a technique that is being used and practiced specifically by those who aim to rank up their websites. When you are looking for something at any search engine such as Google, what you do is type in the keywords or topic that you are looking for, right?
Then you are being led to several matches although it is quite noticeable as to how certain sites are at the uppermost corner of the search.
Did you ever wonder why this happens? How do these sites manage to be on top of the ranking? The reason behind it is the magic of SEO.
It is a strategy used in Internet Marketing by optimizing a website. But first, you will need to have a definite plan on how you are going to utilize this technique.
Basically, SEO falls into two wide categories which are Black Hat and White Hat SEO. Black Hat SEO uses tricky ways to generate more traffic to a certain website.
This can be done in sneaky ways such as stuffing keywords and paid linking. If you are after an honest to goodness technique, then the White Hat SEO is for you.
This can be achieved by using clean and exact methods that will genuinely draw interest from readers. Some of these methods include adding photos and videos to your posts.
Improving the quality of your content is also another way to gain more viewers. Although the sneaky techniques may be successful at ranking higher, search engines are now becoming less lenient about this so it is always better to do the right thing when it comes to optimizing your site.
Baby Steps to Good SEO Practices Call SEO EXEC at 810-844-1SEO
Understanding SEO basics is vital to ensure that you know how the search engines like Google and Yahoo Search work.
When you know how they work, you’ll be able to get your websites, web 2.0 webpages, and all sorts of articles online ranking high on Google.
One of the first things you need to know is that Google ranks websites based on what they scan through whenever they visit a site.
So, if they see a website that has the word “get rid of pimples today” all over the site, Google will basically try to put that website on the search engines for that specific keyword.
This is to ensure that those who want help or information in this area will see your article, as Google only wants to help people find what they really need.
Of course, even if your site says all of the keywords over and over again, if there aren’t any backlinks generated for the site, you won’t see the site climbing up the rankings. This is called off-page optimization.
You need to make sure that you have other websites linking back to your site. Google only wants to rank high quality, authority level websites that are popular online.
How do you get your site to be popular and authority level in Google’s eye? By having other sites linking back to yours.
This can be done by leaving your URL on other blog networks, leaving your URL on Yahoo Answers, writing articles online and putting your URL at the bottom, along with many other kinds of ways.
In addition, you need to make sure your page is optimized for search engines. This is called on-page optimization. Your web page title, description, and keywords should include your main keywords/key phrases you’re targeting.
Now that you know how it works, start broadening your understanding on the topic of SEO. Continue to learn how to use SEO tactics into your marketing, and don’t be afraid to make mistakes if ever your site doesn’t rank high right away.
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