How to optimize Google My Business listings for multi-location businesses | Search Engine Watch

Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?  Check out the full article here:

Source: How to optimize Google My Business listings for multi-location businesses | Search Engine Watch

3 Social Media Trends That Every Entrepreneur Must Follow

Social Media

We cannot deny the fact that social media trends are rapidly evolving. It has changed tremendously from way back when it first started. If you wish to keep up with the changing times, as an entrepreneur, you also need to make sure that your social media marketing strategies are not at a standstill.

Because if they are, you can never expect your techniques to be as effective as they could be. You will have to reassess your social media tactics and campaigns with every change in order to stay ahead of your competitors.

The question now is how can you develop better strategies that can keep up with the ever changing social media trends? Here are some tips to help you out:

1. Use Different Platforms

There are several social media networks. You need to use all the available ones to your advantage. Confining yourself to only one platform, Facebook for example, is not a very good idea. You can target and reach out to a wider audience if you use other networking sites such as Twitter, Instagram and Pinterest.

Also, you need to realize that a single network, may eventually decide to modify their policies in a way that may greatly affect your online business. You do not want to end up having only 2% of your target market see your social media posts, so you better learn how to diversify your social media tactics.

2. 3 in 1 Power Play

Unlike before, online marketing strategies do not work independently. There are specific methods that you have to use when optimizing your content or website. Content management also requires different techniques and social media has its own set of methods too.
Now, you can use SEO and content management as part of your social media marketing strategy. Doing so will help you build your brand, increase your online visibility and even improve your sales. It’s important that you combine your different marketing methods, eg; When you promote a blog post through email, also include a link to your social media pages. This allows for follow ups and a greater network.

3. Go Visual

Nobody wants to read a full block of text showing up on their newsfeeds which is why most social media posts almost always contains images. Because of the visual inclination of most consumers, Pinterest and even Video content have been proven to be very effective methods of advertising and marketing.

Find the right visual platform for your business and niche then make sure that you incorporate some images when promoting your brand, product or services on social media networking sites.

Increase your Facebook likes with our tools.

Social Media

3 Reasons Why Social Media Marketing Matters

Social Media

Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.

Increased Recognition For Your Brand

The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.

Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.

Better Opportunities

Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.

Increased Traffic and Conversion Rates

If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.

If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.

If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.

Increase your Facebook likes with our tools.

Increase your Facebook likes with our tools.

How To Grow Your Business Virally Using Facebook

How To Grow Your Business Virally Using Facebook

Facebook has taken the world by storm, becoming the number one activity on the internet surpassing email (2010 statistic) and being the 3rd largest in population if it were a country.

What does this mean? This means that the potential for growing your business virally is astounding.  Facebook is a social networking website so that means people can share things they like (such as businesses) with ease.

So how do you grow your business virally? Well, there’s this thing called Facebook Fan Pages. With Fan pages, local businesses can make local business pages on Facebook and allow their customers or fans to connect with them. This is done by getting them to “like” your page.

On your fan page, you can share all sorts of stuff such as latest news and updates, questions, surveys, contact information, and the best part is you can interact with your customers easily.Increase your Facebook likes with our tools.

The viral magic comes in when your fans post something on the wall of the Fan page, or just the simple act of “liking” your page will allow their updates to appear on their personal news feeds.

When their friends see it, they would go and check it out as well and if they like the stuff, they can become fans too. When more and more fans “like” your page, your business exposure starts to increase exponentially.

Furthermore, since the whole thing is happening on Facebook, people can share stuff easily and thus, making your business grow virally with ease. Remember, in the end of the day, good stuff gets shared easily so focus on building your business brand to make people more likely to share your stuff. Tap into the power of viral marketing to grow your business presence online today!

Increase your Facebook likes with our innovative tools, Let our team manage your social presence.  Contact SEO EXEC today at 810-844-1SEO or click here for more details

Increase your Facebook likes with our tools.

How To Get More Fans To Your Facebook Fan Page

How To Get More Fans To Your Facebook Fan Page

When it comes to advertising and marketing online, there is nothing like having a Facebook fan page that has a lot of fans.

Facebook fans will make your company look very trusted and it is a great way to draw in more potential customers.

Most people will admit that they will often go towards companies that have more fans because they feel like it is a great way to determine if they are a trusted brand or company.

If you are looking to learn how to get more Facebook fans, then you will need to take these things into consideration.

Make Contests

This is a strategy that has helped other companies that are trying to get more fans. These contests will help you stay connected with your fans and to create a relationship that will help build your online presence.

You can give away little items like t-shirts or you can even give people discounts. The only thing that they will need to do is share your Facebook page and to tag a photo to your fan page. This causes their friends and family to see your page and thus gaining more fans.

Use Other Sites

Do not just focus on Facebook as this is not the best strategy for internet marketing. You will need to go over to websites like Twitter as a different source of traffic. You will then need to post about your Facebook page and have people join you on Facebook as well. Most people are members on both social networks and so it is a good idea to target them on both sides.

These are just simple ways to get more Facebook fans and to really increase your overall presence on the internet. Do these two things and you will start to see a big increase of fans on Facebook.

Increase your Facebook likes with our innovative tools, Let our team manage your social presence.  Contact SEO EXEC today at 810-844-1SEO or click here for more details

Increase your Facebook likes with our tools.

Increase your Facebook likes with our tools.

How To Find Prospects Using Facebook

How To Find Prospects Using Facebook

Facebook can be a great place to find new prospects for any business, online or offline. There are two ways to draw traffic on Facebook, and both revolve around one another.

The first way is through Facebook advertising. Facebook allows you to post your text ads (with photo) and advertise them to fixed demographics of your choice. You pay Facebook based on the competitiveness of the keywords in your ad.

You can send people to your Facebook fan page (usually the cheaper option) or you could send them to external websites such as landing pages. Now I’m going to talk a little about the second method to finding new prospects – using the Facebook Fan Page.

Increase your Facebook likes with our tools.A Facebook Fan page is a page which can be used by local businesses to connect with their fans and customers. This is done by them “Liking” your fan page. Whenever someone “Likes” your fan page, it will appear on their personal Facebook news feed which makes all of his friends see that particular update which is him liking your page.

What happens next is more and more people will see the Fan page as your page grows in likes and this brings in traffic exponentially. Getting your fans involved on your page by having promotions or updating the “wall” would also cause their interactions to appear on their news feed, thus making more and more people see your website.

So what is the best way in getting new leads? Combine both methods. Send Facebook paid traffic to your fan page and get them involved in your activities and watch your community grow. You’ll soon be swimming in a pool of new prospects. You can then convert these prospects into loyal new customers for your business.

Increase your Facebook likes with our innovative tools, Let our team manage your social presence.  Contact SEO EXEC today at 810-844-1SEO or click here for more details

Increase your Facebook likes with our tools.

5 Tips For Using Facebook To Draw Traffic

5 Tips For Using Facebook To Draw Traffic

Facebook Fan Pages can be a very useful tool for drawing massive traffic to your website’s, Facebook page or blog. Fan pages are better than profile pages because of the ability to have “Fans” which will constantly be updated on their feeds by whatever you post on your Fan page.

The way to draw massive traffic through a Fan page is by getting your Fans to interact with the content you post on your Fan page. Here are a few techniques for making that happen:

-Ask questions. One way is by simply asking questions of those who ‘like’ us on Facebook. Every day or two we pose a simple question that asks readers either for their opinion, to share an experience that they’ve had, to tell us something about the stuff they are interested in and so forth.Increase your Facebook likes with our tools. SEO Exec

-Highlight important updates. The benefit of highlighting what’s happening on your Facebook page is it boosts the numbers of responses to the questions that you ask. Also, people who just joined the page can get into the latest updates on the site.

-Start a landing page. Just like how the usual landing page or opt in page works on your website, you can include one on your fan page and encourage people to “like” the page so that they can get a free download to a free gift. This can help you to build your subscriber list fast and send them back to the Fan page for more updates.

-Advertise on Facebook. Advertise on Facebook and draw passive traffic into your Fan pages (preferably send them to your landing page). The more “Likes” you get, the more your business will get exposure on the newsfeeds of the fans and the more traffic you will get.

-Provide lots of useful content and send them to your blog. Use the Facebook Fan page as an “outpost” for your fans to get updates on latest blog posts or news on your website and encourage them to visit your website.

Increase your Facebook likes with our innovative tools, Let our team manage your social presence.  Contact SEO EXEC today at 810-844-1SEO or click here for more details